Web Design
Mobile-First Booking Experience for a Family Entertainment Center
Redesigned a responsive website experience to improve clarity, streamline booking, and create a more engaging, trust-building experience for families planning events on mobile devices.
Year :
2026
Industry :
Amusement Center
Client :
Zero Gravity Jump Zone
Project Duration :
12 weeks
Overview
Zero Gravity Jump Zone is a family entertainment center offering inflatables, arcade games, and party experiences. The project focused on improving mobile usability and creating a clearer path to booking.
Discovery & Research
Due to limited access to analytics, I used a structured research framework to evaluate usability and conversion gaps.
GA4 Simulation: Identified likely drop-offs between browsing and booking due to unclear CTAs
Microsoft Clarity Framework: Highlighted expected friction from long scrolling and lack of interaction cues
Mixpanel Funnel Thinking: Revealed gaps in the user journey from pricing → decision → action
The core issue: users were browsing, but not being guided toward booking.
Challenges
No clear booking CTA across key pages
Pricing content required excessive reading and comparison
Mobile experience lacked structure and hierarchy
Disconnected flow between gallery, pricing, and action
Design Solutions & Rationale
Introduced a clear booking flow from homepage → pricing → action
Designed structured package comparison layouts
Implemented a mobile-first content hierarchy for easier scanning
Connected pages through intentional CTAs and transitions
These changes reduced decision fatigue and guided users toward conversion.
Constraints & Considerations
No access to real user data or booking metrics
No live testing of booking flow improvements
Approach:
Applied funnel-based UX thinking
Used behavioral assumptions grounded in analytics tools
Focused on reducing friction and improving clarity
Outcome
The redesigned experience shifts from passive browsing to a guided booking journey, improving usability, decision-making, and conversion potential.
More Projects
Web Design
Mobile-First Booking Experience for a Family Entertainment Center
Redesigned a responsive website experience to improve clarity, streamline booking, and create a more engaging, trust-building experience for families planning events on mobile devices.
Year :
2026
Industry :
Amusement Center
Client :
Zero Gravity Jump Zone
Project Duration :
12 weeks
Overview
Zero Gravity Jump Zone is a family entertainment center offering inflatables, arcade games, and party experiences. The project focused on improving mobile usability and creating a clearer path to booking.
Discovery & Research
Due to limited access to analytics, I used a structured research framework to evaluate usability and conversion gaps.
GA4 Simulation: Identified likely drop-offs between browsing and booking due to unclear CTAs
Microsoft Clarity Framework: Highlighted expected friction from long scrolling and lack of interaction cues
Mixpanel Funnel Thinking: Revealed gaps in the user journey from pricing → decision → action
The core issue: users were browsing, but not being guided toward booking.
Challenges
No clear booking CTA across key pages
Pricing content required excessive reading and comparison
Mobile experience lacked structure and hierarchy
Disconnected flow between gallery, pricing, and action
Design Solutions & Rationale
Introduced a clear booking flow from homepage → pricing → action
Designed structured package comparison layouts
Implemented a mobile-first content hierarchy for easier scanning
Connected pages through intentional CTAs and transitions
These changes reduced decision fatigue and guided users toward conversion.
Constraints & Considerations
No access to real user data or booking metrics
No live testing of booking flow improvements
Approach:
Applied funnel-based UX thinking
Used behavioral assumptions grounded in analytics tools
Focused on reducing friction and improving clarity
Outcome
The redesigned experience shifts from passive browsing to a guided booking journey, improving usability, decision-making, and conversion potential.
More Projects
Web Design
Mobile-First Booking Experience for a Family Entertainment Center
Redesigned a responsive website experience to improve clarity, streamline booking, and create a more engaging, trust-building experience for families planning events on mobile devices.
Year :
2026
Industry :
Amusement Center
Client :
Zero Gravity Jump Zone
Project Duration :
12 weeks
Overview
Zero Gravity Jump Zone is a family entertainment center offering inflatables, arcade games, and party experiences. The project focused on improving mobile usability and creating a clearer path to booking.
Discovery & Research
Due to limited access to analytics, I used a structured research framework to evaluate usability and conversion gaps.
GA4 Simulation: Identified likely drop-offs between browsing and booking due to unclear CTAs
Microsoft Clarity Framework: Highlighted expected friction from long scrolling and lack of interaction cues
Mixpanel Funnel Thinking: Revealed gaps in the user journey from pricing → decision → action
The core issue: users were browsing, but not being guided toward booking.
Challenges
No clear booking CTA across key pages
Pricing content required excessive reading and comparison
Mobile experience lacked structure and hierarchy
Disconnected flow between gallery, pricing, and action
Design Solutions & Rationale
Introduced a clear booking flow from homepage → pricing → action
Designed structured package comparison layouts
Implemented a mobile-first content hierarchy for easier scanning
Connected pages through intentional CTAs and transitions
These changes reduced decision fatigue and guided users toward conversion.
Constraints & Considerations
No access to real user data or booking metrics
No live testing of booking flow improvements
Approach:
Applied funnel-based UX thinking
Used behavioral assumptions grounded in analytics tools
Focused on reducing friction and improving clarity
Outcome
The redesigned experience shifts from passive browsing to a guided booking journey, improving usability, decision-making, and conversion potential.